Content marketing was coined about 2006 when a guy named Brian Clarke started a site called CopyBlogger.
I was an earlier follower. His site was epic in a time when search engines were being duped by their own algorithms promoting garbage content because webmasters knew how to play their game.
Brian’s message in those days was simple:
- Build your site on cornerstone content
- Make that content insanely good
- Don’t pay attention to the search engines
- Content is King
Brian’s moved on now, he’s still working with the same principles he started with a decade ago but his business has evolved.
But I have always admired those early days and have based my content creation efforts on the principles I learned at CopyBlogger.
Content marketing and small office health-care
The elements that make up content marketing today include website posts, twitter feeds, and FaceBook posts.
Except for twitter, the content that works best here is long-format.
Overall the goal is simple:
- Get engaging and informative content on your site
- Share that content on social
- Drive synergy between all your channels
- Build traction on search
The problem most small office health-care providers face is getting the content to do all this.
Compounding the issue is that people want more than dry facts about health and human services. Sure, the data has to be there, but if you deliver it like a text book then you’re not going to gain any traction.
Your post and info needs to engage.
The heart of small office health-care content
Since those early days of CopyBlogger I have pursued my own business in content and content marketing.
What has emerged is a philosophy of content that sets its focus on the core elements I learned from CopyBlogger, but also on elements I’ve come to see useful for my self.
It is a system, and it’s a system you should use for your content marketing.
In a nutshell the system lets you syndicate quality feed on your social sites and have those feeds direct back to your office to custom content related to that feed.
The principle is simple. You get good and engaging social feed that doesn’t read like boring text book or poorly written nonsense, and you engage your clients with a message that truly represents your personal feelings on health and fitness.
To be sure, these services are not for every small office health-care provider, only those who share in the vision of an honest and healthy people.
If that’s you give us a shout and we’ll give you the details.