What’s been missing from a lot of business to consumer activity is the business doesn’t really speak from their heart. Too bad, because the heart of your business is crucial to today’s health care message.
We are all consumers, we all buy things, we all know too well the feeling we get when the person we are facing really isn’t in it for more than going through the motions.
You see it in retail, and that’s why so many on-line retailers recognize that the personal experience is crucial to their success.
Crucial connections from health care
People look to health care providers for one simple reason, they need help.
Today, more than ever, people are looking for reasons to live better, things to do that will make their lives better, and action oriented steps they can take to make real change in their lives.
We are all growing tired of the empty promises of “quick fix” gurus promising instant results because when we traipse down that now well worn path what awaits at the end is not any better, and often times worse, than where we started.
You as a health care provider need to take a stand and realize that your position in society is to offer that help to people, and you need to bring that from the heart.
If you do that, you’ll find people will respond with gratitude. Don’t do it and you’ll be just another face in the crowd.
Health care shouldn’t be pop-culture
Pop-culture has it’s place, just like tabloid journalism. But that place isn’t the messaging to your patients or prospective patients in the community.
This is the real thrust of the idea here, your message needs to be one of health, holistic health, and that doesn’t mean only alternative medicine providers should adhere to the idea, everyone needs too.
To be sure, we all want to have evidence based research to back our claims, and that’s certainly the way medicine should be. But let’s not forget that today, the focus of so much modern medicine is to find out “what’s wrong” based on the evidence rather than looking at “what’s right”.
We all know that in general, what’s wrong with health today is society has been led to sedentary, nutrition-poor ways of living every day.
Regardless of your position of alternative or mainstream medicine, who here will argue that obesity, poor diet, and inactivity are key elements to an unhealthy lifestyle?
I doubt that anybody reading this would. And that’s why I’ writing this.
Taking a stand for health
My job is to take a stand and sell the idea that health care can, and should be about bringing the human body and mind to the best possible level for each individual. But I can’t, shouldn’t, and won’t do that by doing your job.
Your job is to help those around you become the person they want to be in health and fitness. You’ll do that by counseling, helping, and prescribing your brand of treatment whether that’s formal or alternative based.
But know that when I do my job for you I do it with a keen eye on effective, evidence based science resting on simple facts of exercise, nutrition, and regular health care visits.
That’s what content at CopyWritingPlus is, well researched health and nutrition content that you can put on your site that works helping patients and your service community make well informed decisions about their health.
Not pop culture, not tabloid journalism, just well written heath, nutrition, and fitness content.
However you populate your website, it needs to be based on this idea.
SEO phases, content-marketing, web-site strategy, what ever it is you think bring your medical practice to the Internet, be sure it’s all based on quality content. If you’ve been on-line for a while you know this is true, and quality is what we do at CopyWritingPlus.