There is at least one point in everyone’s life where they realize they need help with their health.
Closer to the truth is there are likely many such points.
A realization those of us who know how to help have frequently is there is an awful lot of awful ideas about what helping health means.
That’s why good health and fitness marketing matters.
It’s our job to get good, quality, helpful information in the hands of people who are reaching out before the health-charlatans cash in on another’s desire to be fit.
Who are you in the health and fitness scheme of things
Making money in health and fitness is a cool way to walk through life. Helping others get, and stay healthy is rewarding and a significant benefit to society.
The yearly cash outlay for crappy health is astronomical, and the real power to reign in these costs isn’t in corrective medical, but in the preventative health and fitness fields.
The gym owners, the chiropractors, doctors, dentists, nutritionist, and anyone else who gets up in the morning and decides their going to help people get fit. We are the guys who know the need for fitness education in health care. You and me.
I know that’s who you are.
I think your a business person too. And that’s tough because drawing the line between what’s real in health and fitness and what’s fantasy isn’t always easy.
But that’s the job your marketing needs to do. You need to align your marketing to your health and fitness office practices with a good content marketing system.
Getting the health and fitness message out there
For you to get your message to the people who need it, you have to publish health and fitness from your office website.
A good suggestion for outlining your message would be to look at five key elements to promoting health and fitness:
- The health benefits of physical activity
- Guidelines for lifelong fitness
- Getting started with health and fitness
- The basics of exercise
- The basics of nutrition
A great way to incorporate these five elements into your office website is with long format health and fitness content.
What is long format content
Long format content is information rich nice to read stuff like articles. Savvy entrepreneurs integrate their content with news flashes and social media. That maximizes reach and engagement and drives people to your content and your business.
What makes long format great is it is accessible by most anyone, and publishing it is super easy with platforms like WordPress. WordPress isn’t alone, there are other platforms like SquareSpace, but regardless of where you choose to put your content, you want that content to be long format.
You also want that content to be correct, and written well.
Don’t go head-long into the whole SEO debate. Just concentrate on putting out good content. If you do this single, simple thing, your people will find you.